How to Maintain Maximum ROI On Your Blog Content
It is incredibly important to realize the power of words, in all walks of products, services, and literature. The words we use have such an influencing power on the readers’ minds such that these direct them to opt for any buying decision. Suppose you aspire to become a phenomenal author and through your blog, you strive to restore the interest of the literature lover. Or, maybe you have opened a business of human resource services. In that case, unless you efficiently delineate the impact services your organization provides; other organizations do not get inspired and allocate lucrative projects or receive services from you. Consequently, blogging is capable of building a brand, attracting your ideal clients to your website and growing your business.
To start with the analysis of profit and resources incurred, some questions need to have exact answers that are:
i) How many man-hours are needed to write, edit, track and manage a blog?
ii) What do those hours cost in terms of salary?
As employees with various levels of seniority and acumen have different salary structures, while some cost more to the organization and some less.
iii) What does the blog cost the company in overhead and benefits?
iv) What does the blog cost in hosting, maintenance and app fees?
The return on investment should be high enough to continue with this blogging for business or individual purpose.
2. HOW TO IMPROVE ROI?
i) Consistency: The blogs need to be uploaded frequently without any major time-gap between the posts.
ii) Relevancy: Your blog should provide relevant information about your organization so that it can influence the decision-maker
iii) Quality: your content must thrill your audience with its level of usefulness or entertainment value
iv) Paid promotion: The advertisements should have a target audience so that the visitors will be converted into purchasers.
v) Estimation: Calculation of estimation of profit every month should be verified and it should be analyzed which posts are getting more views and traffic. Depending on this analysis you will accordingly modify the type of content,and style of writing. You should be tracking the key performance indicator.
vi) Building website traffic growth: Through SEO, social sharing or email marketing the traffic of the website needs to be generated.
3. How to measure the ROI?
• Lead Generation: As mentioned above, lead generation can be a strong metric against which the success of your blog can be measured.
• Sales: In the case that your website is transactional, sales can be a success metric for your blog.
• Blog Subscription Registrations: A new blog subscription increases invaluable brand touch-points during the sales process, and can be effective at building loyalty and repeat purchases among existing customers.
• “New” Unique Site Visitors: This metric is valuable in ensuring that your blog is introducing your brand to new prospective clients.
• Landing Page Views: As mentioned above, your blog can act as a robust acquisition platform for prospective customers through SEO and social media.
• Customer Engagement: For B2C companies, who may not be looking to generate “leads” as much as engage with customers and build loyalty, a blog is a fantastic opportunity to have a conversation. Lego does an exceptional job at this.
• Social Shares: Blog posts tend to be shared exponentially more than standard web pages, enabling you to expand your reach and visibility.