Search Traffic: Pros and Cons
Before getting started with the pros and cons of search engine traffic, let us see what search engine traffic is.
Search traffic depicts the flow of the audience on your website or channel through a search engine. In other words, if the visitors click on your website, channel or blog via a search engine like Google, Yahoo or Bing, then that is called search traffic or organic traffic. If they come across your channel through an online advertisement on social media, then that is called non-organic traffic. For example, you own a bakery which is famous for bagels. When a visitor lands up on your website, after searching for say, "where can I find the best bagels?" you have a search engine traffic visitor. The most important factor that fetches you the maximum amount of traffic is keywords. The analytics tool analyses the traffic and helps you analyze the type of audience to make more informed decisions.
As mentioned earlier, there are two types of search traffic: Organic/non-paid and Inorganic/paid. There are pros and cons to both.
Organic search traffic:
Organic search engine optimization (SEO) is putting your content on the web without paying for the promotion.
Unlike paid search traffic, you can always get traffic on your website even if you slow down.
Free of cost-
The biggest advantage of SEO is, it is free of cost! If you master SEO, you need not invest a ton of money to get traffic on your website.
Organic listings get higher clicks-
Believe it or not; people tend to click on organic listings more often than paid ones. 90% of the clicks are on organic search traffic because people trust the algorithm of Google.
Since you did not pay Google to promote your content and push people to land up on your website, you acquire quality traffic.
If you manage to get to the top of organic listings you gain trust and credibility from your users because people rely on Google.
SEO is a long-time approach to pull traffic on your website. Although it takes time and patience to move to the top of the list, once you reach that, the chances of going down is rare.
Educates customer- With SEO, you gain the trust of your customers, establishing a strong connection. The services you provide makes them more aware and helps them make more informed decisions.
SEO gives a significant boost to your referrals. Your trusted customers will refer your services to others which will help your business grow.
If you have a bakery, for example, people interested in your products will research online which will eventually bring them to the doorstep of your shop.
Boost small scale business- SEO is great for small scale business because it cuts off a lot on marketing expenses and also gives it an additional edge.
Add value to services- SEO triumphs over paid traffic as it tops the ranking chart. Users mostly tend to trust strong SEO rankings as it holds value and remains consistent over the years.
Boost social media-
SEO brings you a lot more followers on your social media. People who go through your website regularly tend to follow you on social media as well.
SEO expands your business-
If you manage to hit the charts with SEO, it will take your business to the next level. Your business can expand to more places, cities, states and even countries.
SEO is measurable-
With the help of analytics tools, you can measure your conversions and their source. You can analyze your website rankings and make the required improvements. You'll be able to understand which keywords bring you the most traffic.
Time- The biggest problem with search traffic is the time and energy it takes to build the link is immense. So if you are not investing money, you need to invest some time to let your business grow. After all, time is money.
The algorithm doesn't last-
Sometimes due to some unnecessary glitches in the algorithm, your traffic may suddenly drop. But the chance of that happening is rare.
No control on the audience-
With search engine traffic, you cannot have a targeted audience. You might draw all sorts of traffic which might not result in a conversion.