10 Differences Between CPA and Other Forms Of Affiliate Marketing
1. Basic differences
For starters, let's clarify what is exactly CPA? It's Cost Per Action, or sometimes Cost Per Acquisition- it means you are paid for an action taken. In CPA you can earn by completing actions like getting a user to fill up a form or take any other desired action. The affiliate marketing enables a person to promote somebody else's products and earn a commission from each sale, so in affiliate marketing, you get paid when somebody purchases a product. This is the basic difference between them.
2. CPA offers can be easily promoted as compared to affiliate offers
CPA is considered to be easier than affiliate marketing because here you get paid for sending a lead. If the traffic sent converts into a lead, that's it, you are done with your job, the rest is left with the firm to get sales from their leads. Anyhow, you would be paid for the lead. Generally speaking, it is much easier to get somebody to perform an action than make a sale, so results are quicker. The main reason why CPA is more popular than affiliate marketing is this: people need to take actions that do not require a credit card or account information and spending money, while you are making money from that action.
3. Alone / or you have an affiliate manager
When you join the affiliate network, you have to figure out how you will make money by yourself, so you are on your own. Of course, there are communities where you can find other affiliates to discuss your strategy and get helpful ideas. While in most CPA networks you are assigned an affiliate manager who guides you for the best offer and gives you tips and instructions to help you make more money.
4. Allowed traffic methods
In affiliate marketing, you can use almost all traffic sources for the promotion of offers, while in CPA marketing the publishing methods are few, and they're determined by the creator of the product. So, the affiliate has not much choice and has to select from the limited number of methods provided by the merchant.
5. Offer/product quality
Often it is really hard to find a good CPA offer that deserves a promotion, because a lot of them are scams, useless products and the creator of the products do not even pay at times. While in affiliate networks, the quality of offers is relatively better. Moreover, many times physical products have outstanding offers.
In affiliate marketing, the advertisers are not paid until the money-back guarantee period of the product comes to an end, and there is a holding period of 30-60 days. They also have to deal with reimbursements at times. On the other hand, in CPA you get paid instantly with no refunds, and they usually make the payment on weekly basis. You can request for a payout once you attain the threshold, which is usually between $50-$100.
7. How easy/hard is it to be accepted in a network for newbies
In CPA network the account is checked by an affiliate manager and the approval is given accordingly. Many times, these networks require a phone interview, additional details on how you're going to promote their offers, or some kind of proof that you know what you're doing, and you might even need to have a website, or at least a landing page or opt-in page. Whereas, for beginners, it is quite easier to get accepted in the affiliate network.
8. Benefits on long term
CPA offers that are not meant for sale are often removed without any prior notice, and this is a big disadvantage. So, if the offers are not checked regularly it leads to squandering of the affiliate's traffic because they can be invalidated anytime.
While in affiliate marketing offers are available for a longer period of time, and regularly checking is not needed.
CPA networks tend not to have any way to send their participating affiliates an affiliate newsletter or email communication. Major affiliate networks have email communication tools that allow affiliate managers to send newsletters and messages about the program to the affiliate base.
10. Publisher/Affiliate Transparency
Probably one of the main differences between major affiliate networks and CPA networks is affiliate/publisher transparency, which refers to the Advertiser being able to know the name, website, category, and description of each affiliate in their program or applying to their program. In the major networks, you can access all this information, which is helpful when requesting access to the program. It is great to have these data points so you can tailor your communication to their specific needs or background. It is also easy to contact the affiliate directly when necessary. On the other hand, CPA affiliate networks do not provide this access to affiliate data and therefore there is no ability to reach out directly to them to work with them on the program. This is a big deficiency of CPA networks because it prevents actual "affiliate management" from taking place and to works best to grow a program to its fullest potential.
Well, after all these comparations, what can be a conclusion?
Affiliate marketing and CPA marketing are both good in their way. If you join any of them, you can make money without any doubt, regardless of the type of advertising the advertiser chooses. It is best to combine both partner models for better results. The choice is up to you! https://macleanghaffiliates.us/